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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
Episodes
44 episodes
In conversation with Stephen James Copp: Mastering the mind for high performance (part 1 of 3)
In this first part of our three-part series, In conversation with Stephen James Copp: mastering the mind for high performance, James sits down with the UK’s leading psychological performance coach to explore the power of the mind and h...
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29:34
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Listen First, Sell Better | The Power of Coaching-Led Conversations with Matt Selby
"How do I sell without sounding salesy?"That’s the question Matt Selby has spent years helping business owners answer — and in this episode of The Elite Agent Masterclass, he joins James Humphries-Stone and Jack Durkin for a powerful con...
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Season 1
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Episode 36
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34:19
“We’re Giving Away the Exact Strategies That Work” | TEAM Agent Day 4th Sept Event Preview
📅 Event Info:Thursday 4th SeptemberCalderfields Golf Club, Walsall (Just outside Sutton Coldfield)Ticket link:
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Season 1
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Episode 35
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12:52
PropTech Disrupted | How PropServ Is Automating Maintenance, Cashflow & Client Experience
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Sam, the founder of PropServ — the platform that’s changing how estate agents handle property maintenance, client care and cashflow.What ...
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Season 1
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Episode 34
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38:15
New Rules, New Standards: Sam Cable on Fixing the Lettings Experience
In this episode of Elite Agent Masterclass, we welcome Sam Cable, Lettings Director at The Avenue Estate Agents, for a deep dive into the current (and future) state of the UK lettings market.With years of experience acros...
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33:30
How Avocado Built a Standout Estate Agency Brand with Ian Macbeth
In this episode of Elite Agent Masterclass, Jack Durkin and Holly Boylan are joined by Ian Macbeth, co-founder of Avocado Property, The Momentum Group, and The Survey Network.Known for his bold approach to branding and di...
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47:10
High Performance: Lessons from 5,000+ Hours with Rob Brady
In this episode, Jack Durkin and Holly Boylan sit down with Rob Brady — TEDx speaker, coach, and Head of Strategy at Iceberg Digital — to talk about what it really takes to build a future-ready estate agency.Rob shares hi...
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30:34
What They Don’t Tell You About Going Self-Employed with Richard Austen
In this episode of The Elite Agent Masterclass, Jack Durkin and Holly Boylan sit down with Richard Austen, a premium-market agent with decades of experience — and now a self-employed partner at The Avenue.Richard shares t...
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39:15
BBC Panorama: James Reacts to the Estate Agency Exposé
In this punchy solo minisode, James Humphries-Stone shares his raw, unfiltered take on the recent BBC Panorama investigation into estate agency practices at Connells and Purplebricks.But rather than pointing fingers at frontline agents, ...
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8:15
Sell People What They Want | Growth & Mindset Lessons From Girona Mastermind Retreat
Today, James Humphries-Stone and Jack Durkin reflect on their recent business and mindset retreat in Girona, Spain, sharing the powerful lessons and takeaways that are already changing their business, relationships, and approach to estat...
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31:58
Secure Your Pipeline | How Reservation Agreements Transform Sales with Bryan Mansell
Welcome back to another episode of The Elite Agent Masterclass.Today, James Humphries-Stone and Jack Durkin are joined by Brian Mansell, co-founder of Gazelle, the man revolutionising the way agents secure sales and protect their ...
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Season 1
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Episode 34
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49:33
Rocket Ship Growth | How Bailee & Alice Built a Six-Figure Pipeline in 6 Months
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Bailee and Alice Curran to unpack their incredible journey since launching their self-employed estate agency business with The Avenue j...
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Season 1
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Episode 33
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42:21
Process Power | How to Simplify Your Business and Avoid Overwhelm
In this episode of The Elite Agent Masterclass, Jack Durkin sits down once again with Holly Boylan — Head of Operations at The Avenue Estate Agents (and affectionately known as the "Queen of Process") — to deep-dive into one of the most crucial...
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Season 1
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Episode 32
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42:58
Seller Psychology | How to Overcome Unrealistic Pricing Expectations
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin tackle one of the hottest and most frustrating challenges facing estate agents right now — pricing.With overvaluing more common than ever, and sellers ...
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Season 1
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Episode 31
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36:58
Build Better Brands | How to Elevate Your Estate Agency Marketing
In this episode of The Elite Agent Masterclass, James Humphries-Stone is joined by The Avenue’s Head of Marketing & Media, Ben Robinson.For the first time on the mic, Ben shares the strategy behind the visuals—from videography to nur...
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Season 1
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Episode 30
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35:46
Valuation Mastery | How to Win Instructions Without Dropping Fees
In this episode of The Elite Agent Masterclass, James Humphries-Stone sits down with Jack Durkin to reveal exactly how top-tier estate agents prepare for, deliver, and convert valuation appointments—without dropping their fee or compromising...
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Season 1
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Episode 29
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48:50
The One Thing Holding Most Self-Employed Agents Back (and How to Fix It)
This week on The Elite Agent Masterclass, Jack sits down again with James Humphries-Stone to explore what agents really need in the first 90 days of starting their self-employed estate agency business.Together, they unpack the business p...
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Season 1
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Episode 28
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41:26
How Estate Agents Can Dominate LinkedIn & Build a Personal Brand with Rochelle Gilburn
In this episode of The Elite Agent Masterclass Podcast, we’re diving deep into one of the most powerful yet underutilised tools available to estate agents today: LinkedIn.Hosted by Holly Boylan, Operations Director at The Avenue Estate A...
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Season 1
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Episode 27
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27:57
The Difference Between Being an Estate Agent vs. Building an Estate Agency Business
Welcome back to The Elite Agent Masterclass — your go-to podcast for agents who want more than a job… they want a business.In this episode, Jack Durkin sits down with James Humphries-Stone to dive deep into what really separates a self-e...
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Season 1
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Episode 26
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37:35
How to Master Your Metrics and Run an Estate Agency That Works for You
Welcome back to The Elite Agent Masterclass Podcast — the place where self-employed estate agents come to sharpen their strategy, accelerate growth, and build businesses they love.In this first episode of 2025, James and Holly return fro...
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Season 1
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Episode 25
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38:38
How Top Agents Use Data, Goals, and Systems to Win BIG | Our Final Episode 2024
🎙️ Elite Agent Masterclass | Final Episode of 2024 🎙️As 2024 draws to a close, we’re wrapping up the year with a powerful conversation that every agent and business owner needs to hear. This week, Jack and James dive into the ...
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Season 1
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Episode 24
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27:08
Creating Freedom Through Structure | How Estate Agents Can Transform Their Business Overnight
In this eye-opening episode of the Elite Agent Masterclass, we welcome the brilliant Holly Boylan, the operational powerhouse behind The Avenue. Holly is the backbone of the business, running everything from customer service to pa...
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Season 1
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Episode 23
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31:54
Why 99% Distrust Estate Agents | How Self-Employed Models Are Changing Public Perception!
Welcome to The Elite Agent Masterclass—the podcast where estate agency meets innovation, ambition, and transformation. In this episode, we’re thrilled to welcome Ross McKenzie, a trailblazer in the self-employed estate agency world and...
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43:41
The Set and Forget Marketing System That’s Changing Modern Estate Agency
In this episode of the Elite Agent Masterclass, we’re diving deep into the future of estate agency with special guest Kieran Slinger, founder of PropAlt—a cutting-edge platform revolutionising how estate agents generate lea...
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Season 1
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Episode 21
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38:57
No Plan B! How Ben Dunn’s Bold Moves Created a Winning Estate Agency Career
🎙️ In this week’s episode of the Elite Agent Masterclass, James and Jack are joined by Ben Dunn, a self-employed estate agent who epitomizes the meaning of going "all in."Ben shares his inspiring journey from the high stree...
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Season 1
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Episode 20
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46:17