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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
BBC Panorama: James Reacts to the Estate Agency Exposé
In this punchy solo minisode, James Humphries-Stone shares his raw, unfiltered take on the recent BBC Panorama investigation into estate agency practices at Connells and Purplebricks.
But rather than pointing fingers at frontline agents, James looks higher up the chain — straight at leadership.
Inside the episode:
- Why the real issue isn’t bad agents — it’s broken KPIs and toxic leadership
- How incentivising price reductions indirectly encourages overvaluing
- Why the branch manager caught on camera is a scapegoat — not the villain
- The uncomfortable truth about conditional selling and how widespread it really is
- Why the industry needs legislation, not PR damage control
💬 “This isn’t just bad practice — it’s a failure of leadership. And it won’t change without real accountability.”
If you’ve watched the Panorama episode and wondered what needs to happen next, this minisode is essential listening.
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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.
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