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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
How Avocado Built a Standout Estate Agency Brand with Ian Macbeth
In this episode of Elite Agent Masterclass, Jack Durkin and Holly Boylan are joined by Ian Macbeth, co-founder of Avocado Property, The Momentum Group, and The Survey Network.
Known for his bold approach to branding and disrupting the traditional estate agency model, Ian shares how Avocado carved out its identity in a crowded market — and what other agents can learn from it.
Inside the episode:
- Why clarity of brand message matters more than flashy marketing
- The “Power of Three” principle Ian uses to simplify success
- How to create standout social content that builds community (not just reach)
- The process behind Avocado’s recent trademark — and what it represents
- The role of AI in estate agency today, and where it’s heading
- Why self-employed agents should think like business owners, not just agents
💬 “Your brand is what people say about you when you're not in the room — and that starts with how you show up every single day.”
If you’re serious about building a high-impact personal brand, creating long-term leverage, and navigating the shift to a more modern model of estate agency, this episode is essential listening.
Engage With Us
Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.
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