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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
High Performance: Lessons from 5,000+ Hours with Rob Brady
In this episode, Jack Durkin and Holly Boylan sit down with Rob Brady — TEDx speaker, coach, and Head of Strategy at Iceberg Digital — to talk about what it really takes to build a future-ready estate agency.
Rob shares his journey from being a disruptive sales director in corporate agency life to coaching some of the UK's most progressive independents. If you’ve ever felt stuck using outdated strategies or want to stop chasing volume and start building a business that runs on value, this one’s for you.
Inside the episode:
- Why most estate agents are trapped in old-school tactics — and how to break free
- How to stop competing on fee and start leading with impact
- What the UK’s best independent agents have in common (that corporates don’t)
- Why automating doesn’t mean becoming robotic — and how tech can enhance client experience
- How culture and internal language shape your brand perception
- Why brand meaning trumps brand aesthetics every time
- Coaching insights from thousands of hours with top-performing agents
Whether you're an agent trying to scale or a business owner looking to step back, this episode will challenge how you think about growth, leadership, and your future in the industry.
Connect with Holly on Socials:
Instagram | Facebook | LinkedIn
Connect with Rob Brady on Socials:
Instagram | Facebook | LinkedIn
Engage With Us
Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.
Connect with James on Socials:
Instagram | Facebook | LinkedIn
Connect with Jack on Socials:
Instagram | Facebook | LinkedIn
Connect with TEAM on Socials:
Instagram | Facebook | LinkedIn