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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
Episodes
50 episodes
Building Resilience | Rob Graves on Vision, Fees, & Estate Agency for the Long Run
In this week’s episode of The Elite Agent Masterclass, we sit down with Rob Graves — veteran estate agent, business owner, and founder of Key Coaching.With over three decades in the property industry, Rob shares the real story of buildin...
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Ramp Up, Don’t Wind Down: How to Win Q4 and Own Q1
Most agents take their foot off the gas in Q4 — telling themselves the market’s slowing down, buyers are distracted, and “it’ll all pick up again in January.”But the truth? The agents who win in Q1 are the ones who ramp...
Breaking the Mould | Dan Cohen on Leaving Corporate for Real Connection
This week on The Elite Agent Masterclass, Jack is joined by Dan Cohen, founder of You, Me and Property — an agent redefining what “client care” really means in estate agency today.With a background spanning Steve Gooch, Paul Carr, and a ...
From Corporate to Community | Graham Howell on Agency, Mentoring & Self-Employment
In this week's episode of The Elite Agent Masterclass, Holly sits down with Graham Howell; estate agency veteran, mentor, and now self-employed partner agent at The Avenue Estate Agents. From corporate beginnings at Connells to regional trainin...
In conversation with Stephen- James Copp: How to Create Your Own Luck | Lessons from Psychology & Success Stories (part 3 of 3)
Welcome to the final part of our special In Conversation trilogy with the UK’s leading psychological performance coach, Stephen-James Copp.In Episode 1, we explored how the brain is wired and why the stories we tell ourselves matter.
In conversation with Stephen- James Copp: How to Become the Best Version of You, Starting Today (part 2 of 3)
Welcome back to In Conversation — the Elite Agent Masterclass series with James Humphries-Stone and leading psychological performance coach Stephen-James Copp.In Part 1, we explored how the brain can be rewired and how stories shape our...
In conversation with Stephen James Copp: Mastering the mind for high performance (part 1 of 3)
In this first part of our three-part series, In conversation with Stephen James Copp: mastering the mind for high performance, James sits down with the UK’s leading psychological performance coach to explore the power of the mind and h...
Listen First, Sell Better | The Power of Coaching-Led Conversations with Matt Selby
"How do I sell without sounding salesy?"That’s the question Matt Selby has spent years helping business owners answer — and in this episode of The Elite Agent Masterclass, he joins James Humphries-Stone and Jack Durkin for a powerful con...
“We’re Giving Away the Exact Strategies That Work” | TEAM Agent Day 4th Sept Event Preview
📅 Event Info:Thursday 4th SeptemberCalderfields Golf Club, Walsall (Just outside Sutton Coldfield)Ticket link:
PropTech Disrupted | How PropServ Is Automating Maintenance, Cashflow & Client Experience
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Sam, the founder of PropServ — the platform that’s changing how estate agents handle property maintenance, client care and cashflow.What ...
New Rules, New Standards: Sam Cable on Fixing the Lettings Experience
In this episode of Elite Agent Masterclass, we welcome Sam Cable, Lettings Director at The Avenue Estate Agents, for a deep dive into the current (and future) state of the UK lettings market.With years of experience acros...
How Avocado Built a Standout Estate Agency Brand with Ian Macbeth
In this episode of Elite Agent Masterclass, Jack Durkin and Holly Boylan are joined by Ian Macbeth, co-founder of Avocado Property, The Momentum Group, and The Survey Network.Known for his bold approach to branding and di...
High Performance: Lessons from 5,000+ Hours with Rob Brady
In this episode, Jack Durkin and Holly Boylan sit down with Rob Brady — TEDx speaker, coach, and Head of Strategy at Iceberg Digital — to talk about what it really takes to build a future-ready estate agency.Rob shares hi...
What They Don’t Tell You About Going Self-Employed with Richard Austen
In this episode of The Elite Agent Masterclass, Jack Durkin and Holly Boylan sit down with Richard Austen, a premium-market agent with decades of experience — and now a self-employed partner at The Avenue.Richard shares t...
BBC Panorama: James Reacts to the Estate Agency Exposé
In this punchy solo minisode, James Humphries-Stone shares his raw, unfiltered take on the recent BBC Panorama investigation into estate agency practices at Connells and Purplebricks.But rather than pointing fingers at frontline agents, ...
Sell People What They Want | Growth & Mindset Lessons From Girona Mastermind Retreat
Today, James Humphries-Stone and Jack Durkin reflect on their recent business and mindset retreat in Girona, Spain, sharing the powerful lessons and takeaways that are already changing their business, relationships, and approach to estat...
Secure Your Pipeline | How Reservation Agreements Transform Sales with Bryan Mansell
Welcome back to another episode of The Elite Agent Masterclass.Today, James Humphries-Stone and Jack Durkin are joined by Brian Mansell, co-founder of Gazelle, the man revolutionising the way agents secure sales and protect their ...
Rocket Ship Growth | How Bailee & Alice Built a Six-Figure Pipeline in 6 Months
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Bailee and Alice Curran to unpack their incredible journey since launching their self-employed estate agency business with The Avenue j...
Process Power | How to Simplify Your Business and Avoid Overwhelm
In this episode of The Elite Agent Masterclass, Jack Durkin sits down once again with Holly Boylan — Head of Operations at The Avenue Estate Agents (and affectionately known as the "Queen of Process") — to deep-dive into one of the most crucial...
Seller Psychology | How to Overcome Unrealistic Pricing Expectations
In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin tackle one of the hottest and most frustrating challenges facing estate agents right now — pricing.With overvaluing more common than ever, and sellers ...
Build Better Brands | How to Elevate Your Estate Agency Marketing
In this episode of The Elite Agent Masterclass, James Humphries-Stone is joined by The Avenue’s Head of Marketing & Media, Ben Robinson.For the first time on the mic, Ben shares the strategy behind the visuals—from videography to nur...
Valuation Mastery | How to Win Instructions Without Dropping Fees
In this episode of The Elite Agent Masterclass, James Humphries-Stone sits down with Jack Durkin to reveal exactly how top-tier estate agents prepare for, deliver, and convert valuation appointments—without dropping their fee or compromising...
The One Thing Holding Most Self-Employed Agents Back (and How to Fix It)
This week on The Elite Agent Masterclass, Jack sits down again with James Humphries-Stone to explore what agents really need in the first 90 days of starting their self-employed estate agency business.Together, they unpack the business p...
How Estate Agents Can Dominate LinkedIn & Build a Personal Brand with Rochelle Gilburn
In this episode of The Elite Agent Masterclass Podcast, we’re diving deep into one of the most powerful yet underutilised tools available to estate agents today: LinkedIn.Hosted by Holly Boylan, Operations Director at The Avenue Estate A...
The Difference Between Being an Estate Agent vs. Building an Estate Agency Business
Welcome back to The Elite Agent Masterclass — your go-to podcast for agents who want more than a job… they want a business.In this episode, Jack Durkin sits down with James Humphries-Stone to dive deep into what really separates a self-e...