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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
From Corporate to Community | Graham Howell on Agency, Mentoring & Self-Employment
In this week's episode of The Elite Agent Masterclass, Holly sits down with Graham Howell; estate agency veteran, mentor, and now self-employed partner agent at The Avenue Estate Agents. From corporate beginnings at Connells to regional training at Purplebricks and Yopa, Graham has lived and breathed agency for over 20 years. Now, he’s building a business rooted in local community, family values, and relationship-first agency.
They explore the real journey behind self-employment: the freedom, the pressure, the mental game, and the honest realities no one talks about on LinkedIn. Graham shares his experience of launching his self-employed business just weeks before the COVID-19 lockdown, why personal brand and process matter more than ever, and what most agents get wrong when they transition from employed to self-employed.
Topics covered include:
– The difference between great agents and great business owners
– Mentoring with meaning and the importance of lived experience
– How self-employed agents can protect their energy and build relationships that last
– Building a brand that reflects who you are, not who you think you should be
– Why more training doesn’t always mean better training
– What Graham learned from the tough moments and how they shaped his values
– The truth about support, accountability and what makes a brokerage model work
Graham also reflects on working with the co-founders of The Avenue and the camaraderie and connection that define the network. With heartfelt stories, a touch of humour, and real insight, this episode is a must-watch for anyone in the estate agency space, especially those considering a leap into self-employment.
📍Watch now on YouTube or listen via Spotify & Apple Podcasts.
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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.
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