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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
How to Build a Standout Estate Agency: Connor Harris' Journey
In this episode of Elite Agent Masterclass, Jack Durkin and James chat with Connor Harris, co-founder of Marco Harris. Connor shares his journey from the corporate world to building a successful estate agency brand. He dives into the importance of personal branding, creating the right environment, and the challenges of transitioning to self-employment. Packed with practical insights, this episode is perfect for anyone looking to elevate their estate agency career or business.
Connor’s Journey:
- Always had an entrepreneurial fire but felt restricted in corporate roles.
- His creativity was stifled by outdated industry practices and red tape.
- Decided to leave the traditional model and build something on his own terms.
Building Marco Harris:
- Connor and his partner Mark worked eighteen-hour days in the first year.
- Focused on creating an unmatched customer and agent experience.
- Developed a flexible work culture, allowing agents to work on their own terms.
Driving Success:
- Key to growth: creating an environment where agents can thrive.
- Success came from understanding both client and agent needs.
- Built a model that offers flexibility, creativity, and freedom for agents.
Work-Life Balance:
- It's tough at first. Connor put in long hours, but it’s led to freedom.
- As the business grew, he began delegating tasks to focus on strategy.
- Personal and family time is now prioritised, something that wasn’t possible in his employed roles.
Self-Employed Agent Model:
- Importance of backing yourself before jumping into self-employment.
- Transition from corporate to self-employed requires the right mindset and willingness to step out of your comfort zone.
- Aligning with the right brokerage is key to success.
Personal Branding and Social Media:
- Personal branding is critical in today’s market.
- Connor emphasised consistency in social media and showing your authentic self.
- He notes the importance of staying true to your personality and using platforms like Instagram and TikTok to connect with clients.
Advice to Aspiring Self-Employed Agents:
- Do your research before jumping into any self-employed model.
- Speak with agents in th
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