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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
How to Become an Elite Estate Agent: Lessons from Perry Power
In this episode of the Elite Agent Masterclass, James hosts Perry Power, a well-known figure in the estate agency industry.
- Perry's Background:
- Perry Power is a seasoned estate agent with over a decade of experience.
- He founded Power Bespoke in 2014 after parting ways with his previous business partner.
- Perry’s obsessive and structured approach has been key to his success.
- Importance of Mindset:
- Perry emphasizes the significance of mindset in estate agency.
- He believes that focus, consistency, structure, and discipline are crucial to becoming an elite agent.
- Perry openly shares his personal struggles, including a diagnosed mental breakdown in 2022, highlighting the importance of mental health awareness and proactive management.
- The Value of Mentorship:
- Perry discusses the pivotal role of mentorship in his career, particularly the impact of Royston Guest’s guidance.
- Surrounding yourself with mentors and coaches who can guide you through both business and personal challenges is essential for growth.
- Estate Agency Insights:
- Perry is a strong advocate for tech-enabled experts in the estate agency industry.
- He predicts that the future will favor agents who effectively leverage technology to enhance their expertise and client service.
- Perry also highlights the importance of offering buyer representation services, noting that it can be more profitable than traditional sales.
- Lessons from Hardship:
- Perry shares candidly about the difficulties he faced during the COVID-19 pandemic and the toll it took on his business and mental health.
- He underscores the value of resilience and the necessity of pushing through tough times to achieve long-term success.
- Future of Estate Agency:
- Perry sees the future of estate agency as one dominated by better-quality agents who are supported by technology.
- He advocates for a shift in mindset from seeing other agents as competition to viewing them as colleagues and allies.
Notable Quotes:
- "Nothing breeds failure like success. Marginal corrosion is just as important as marginal gains."
- "Focus, consistency, structure, and discipline are the four pillars of becomin
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