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The Elite Agent Masterclass
Welcome to the Elite Agent Masterclass Podcast, co-founded by James Humphries-Stone and Jack Durkin. Our mission is straightforward: to help both self-employed and employed estate agents excel in the competitive world of estate agency.
We share real stories and proven strategies from top-performing agents and industry experts alike.
We explore essential frameworks for success: lead generation, personal branding, and market positioning. We discuss the environments where great agents flourish, emphasizing the importance of support systems for all estate agents.
James and Jack reveal their journeys from modest beginnings to significant earnings. James, for example, progressed from earning £12,000 a year to £14,000 per deal. Jack speaks about the transition from corporate constraints to the freedom of self-employment, demonstrating that with the right mindset and strategies, extraordinary success is within reach.
The Elite Agent Masterclass Podcast is your guide to mastering estate agency, whether you’re self-employed or working within a larger firm. We cover practical tactics, from door knocking and direct mail to creating impactful social media content.
Join us to learn from those who have succeeded. Understand the power of consistent effort and smart strategies. Discover how building a strong personal brand can attract the clients and properties you seek.
Whether you’re new to the industry or a seasoned professional, the Elite Agent Masterclass Podcast offers the tools, knowledge, and inspiration you need to thrive in estate agency.
The Elite Agent Masterclass
How to Master Sales Techniques and Work Smarter, Not Harder with Lee Holman
In this episode of the Elite Agent Masterclass, hosts Jack Durkin and James discuss the journey of Lee Holman, a partner at The Avenue. Known for his unfiltered and straightforward approach, Lee shares insights on balancing work and life as a self-employed estate agent, the importance of brand, and how he achieved a fulfilling lifestyle working fewer hours while maintaining high standards of service. Lee’s candidness and real-world experience provide valuable lessons for anyone considering the self-employed route in real estate.
Key Discussion Points:
- Introduction to Lee Holman:
- Lee's background and character.
- Warning for explicit language and candid discussions.
- Work-Life Balance:
- Lee discusses his current work situation while on holiday in Cyprus.
- He highlights how self-employment allows him to balance work with personal life, working 15-20 hours a week on average.
- Importance of setting boundaries and recognizing when you’ve "made it" in terms of personal and professional satisfaction.
- Transition from High Volume to Quality:
- The shift from a high-volume, high-pressure environment to a more focused, quality-driven approach.
- The initial guilt of working fewer hours and the adjustment to a new way of working.
- The Value of Brand vs. Personal Brand:
- Lee's perspective on the importance of having a strong brand to open doors and how it complements personal branding.
- The role of brand recognition in gaining client trust and establishing credibility.
- Starting Out in Self-Employment:
- Advice for those considering the transition to self-employment.
- The significance of taking risks and removing safety nets to truly test and realize one’s potential.
- The importance of having a strong support system and being honest about where you stand in your readiness for self-employment.
- The Power of Sales Training and Tonality:
- Lee shares how sales training, particularly in tonality, has significantly improved his client interactions and conversion rates.
- A specific example of how adjusting his approach during a valuation led to winning a difficult client.
- Closing Thoughts:
- Emphasizing the need for continual learning and developm
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